Violet PR Wins Gold Bulldog Award for the Nation’s Best Boutique PR Agency
I am beyond thrilled and honored that Violet PR won “Best Boutique Agency” in the prestigious 2022 Bulldog PR Awards. Bulldog Awards, which rank the most outstanding PR and communications campaigns, are the only national public relations contest judged exclusively by working journalists.
Our application focused on our firm's client success, new business growth, company culture and community involvement. Here is the section about our client accomplishments, which were many:
Highlights - Violet PR's Work in 2021
Pittsburgh "Next is Now" – Highlighted the Pittsburgh region’s strengths in robotics, autonomous vehicles and smart-city technologies. Secured 45+ press placements in outlets including Inc., Fortune, the Wall Street Journal, Reuters and MarketWatch, reaching 1 billion.
Greater Topeka Partnership – Promoted the Choose Topeka talent attraction program, generating visits from the Wall Street Journal and BBC America. In 2021, Choose Topeka was mentioned in more than 100 news stories, reaching an audience of nearly 6 billion.
Pittsburgh International Airport – Managed media relations for the airport’s $1.4 billion-dollar terminal groundbreaking. Cheddar and Architectural Digest did large features on the project, and Forbes gave it the title: Airport of the Future. Secured 150+ media placements.
Invest Buffalo Niagara – Kicked off our campaign with news stories focused on Buffalo as a refuge for climate change with stories in the Wall Street Journal, Bond Buyer and American City & County.
luis vidal + architects – Helped create a North American brand for the internationally renowned architect. Secured interviews with over 20 publications, reaching an audience of 300,000.
Lincoln Equities Group – Managed a building implosion event that made way for New Jersey’s largest warehousing and distribution site, which was attended by a dozen New York and New Jersey outlets. This campaign saw more than 50 pieces of coverage, resulting in 4.41 billion impressions and 6.31 million coverage views.
Newark Symphony Hall – Helped the historic venue generate over 180 news stories, leading to a wave of fundraising, including a first-ever $5 million line item in the New Jersey state budget.
Learn more about work we’ve done for our clients, here.
Also from our application, here are three areas where Violet PR sets itself apart from other agencies:
Results: Whether it’s the New York Times, The TODAY Show, the Wall Street Journal or a niche outlet like Architectural Record or Real Estate Weekly, we get clients covered. Since 2020, we’ve won more than 30 media-relations awards from PR News, Bulldog Reporter, PRSA and more.
Agility: Our small team means we can easily pivot to tie our clients in with the news of the day, whether that’s climate-change legislation, COVID-19 safety protocols, supply-chain disruptions or Ukrainian refugee immigration.
Creativity: When there isn’t a strong news hook, we help clients reach target audiences via bylined articles, blog posts and social media campaigns.
To sum it up, the work we do at Violet PR is guided by four foundational principles, and the most meaningful to me personally is working with clients that are making a positive difference in the world — whether it’s redeveloping a brownfield site, re-envisioning a blighted urban area or helping a nonprofit attract supporters.
I'm excited about the work we are doing in 2022, our growing team of PR superstars and the new clients we have the opportunity to serve!