“Authenticity is a key phrase to use when describing April and Violet PR. April is a real powerhouse.”
Ray Fusco, McLaren Engineering Group
With a flair for developing captivating storylines, April brings over two decades of experience developing public relations campaigns for clients large and small. Whether it’s a business, community, association or entrepreneur, April generates maximum “buzz” and attention for her clients. She founded Violet PR in 2010 to shine a light on community leaders, developers and designers making a difference in the world.
An expert in economic and real estate development, April formerly served as Vice President for Development Counsellors International, where she managed destination marketing campaigns for clients ranging from Anchorage to Wyoming.
She is proud to have earned a national PRSA Silver Anvil Award for Tacoma, Washington’s “America’s #1 Wired City” campaign. Most meaningful is the opportunity that Violet PR affords April to represent underserved destinations and demographic sectors. She actively partners with women-owned / minority owned businesses and assembles blue-ribbon political / business leader groups to attend groundbreaking restorations of brownfield sites.
Before relocating to New York in 1999, April oversaw award-winning media / marketing campaigns for the Kansas City Area Development Council, an organization she continues to work with today. She holds a Masters’ degree in Journalism/Marketing Communications from the University of Kansas.
A news junkie and social media whiz, Christina’s PR experience includes work on behalf a range of business and lifestyle organizations – managing NYC media events for Blackbaud, Kansas City, Savannah and Idaho; media tours for fintech companies Credit Sesame, SAP and SizeUp; and social media programs for The Pinnacle Companies, The Wellmont Theater, McLaren Engineering and Biggins Lacy Shapiro.
Christina’s PR experience includes work on behalf of the non-profit Move for Hunger, as well as Litzky Public Relations, where she planned social media efforts for clients including Nerf, Hasbro and Moose Toys. Her own blog, “How did she think of that?” has attracted thousands of viewers due to social media exposure using Facebook, Twitter and Pinterest.
She holds a B.A. in Communications from Monmouth University, where she graduated with honors and wrote for the Monmouth newspaper, The Outlook.
Dan has a knack for in-depth news coverage and storytelling and comes from his journalistic and creative background. He is a former staff writer and critic for the New York Daily News, where he covered entertainment, politics, lifestyle and hard news. He is also the former editor of the Cyber Security Hub, a B2B media site covering the enterprise security vertical.
Dan holds an MFA in Creative Writing from Fairfield University, where he focused in historical fiction and served as co-editor-in-chief of the program’s literary journal, Causeway Lit. He also holds a BA in Communication (Journalism/Public Relations) and a Minor in History from Monmouth University, where he graduated with highest honors. At Monmouth, Dan was the editor-in-chief of the school’s online magazine, The Verge, and became a graduate of the Dow Jones News Fund Digital Program.
He has also worked as a municipal reporter and freelance writer/critic for numerous outlets, including NorthJersey.com, The Cheat Sheet, Critical Movie Critics, and more.
Tom’s aptitude for news and his ability to find compelling stories that make a splash in the media is what drove him to public relations. He began his career in 2013, helping to launch the national news organization Al Jazeera America. There he worked alongside talented news leaders to produce a wide range of hard-hitting stories that impacted every day Americans.
He then joined MSNBC where he produced segments for some of the most influential names in America. From Barbara Bush to Rob Reiner, Tom proved his creativity could only be outdone by his knowledge for what headline sticks with a national audience. His work helped give the network’s popular show Morning Joe its highest ratings ever.
Tom owes his talents to the thought leaders at Monmouth University’s communication department where he earned his Bachelor’s degree in 2012. At the school he pioneered the creation of the university’s first online news website, The Verge.
A media enthusiast with a deep interest in blogging and social content, Sarah held seven communication internships and full-time experiences during her college years. Sarah’s passion for politics and local government served her well while crafting PR campaigns and media strategies for Emerge NJ, a nonprofit political organization that trains women to run for office within the state.
Sarah assisted in event planning for the NJ Chamber of Commerce’s 81st annual Walk to Washington, one of New Jersey’s most popular economic and political events held in Washington, D.C. She is a graduate of Seton Hall University, where she studied Public Relations. She manages a blog called Serving Up Content, where she frequently opines about PR tips, lifestyle trends, and traveling.