Promoting a destination for tecH innovation

Challenge

Pittsburgh Regional Alliance is the economic development marketing group representing the 10-county Pittsburgh region in southwestern Pennsylvania. The organization enlisted Violet PR’s help to build the former steel town’s reputation as one of the world’s most dynamic robotics ecosystems and a destination for technology, artificial intelligence and biotech innovation.

Solution

Violet PR developed a media relations campaign for “Pittsburgh Region. Next Is Now.” to raise awareness for the metro as a proven location for the brightest minds in the world to do business. Uber, Google, Carnegie Mellon and more have transformed Pittsburgh into a destination for top tech talent, and significant advances centered around artificial intelligence and robotics are in motion across the region. Violet PR leveraged relationships with national business media to secure news stories positioning Pittsburgh as a tech hub.

Specifically, we highlighted that Pittsburgh is one of the top three robotics ecosystems in the world with more than 100 companies. We also touted the significant advancements in space travel and the robotics sector and the region’s 300% employment growth since 2011. Additionally, we set up exclusive sit-downs at The Wall Street Journal’s 2022 Future of Everything Festival with leaders from innovative Pittsburgh companies.

Violet PR secured 88 pieces of coverage for the Pittsburgh region in 2022. Coverage was in top-tier national media and trade publications, reaching a readership of over one billion and garnering over five million views.

Secured