BUILDING AN ELECTRIC VEHICLE ECOSYSTEM

Challenge

The Georgia Department of Economic Development is establishing a state-wide electric vehicle ecosystem and positioning itself as a hub for the EV manufacturing industry. GDEcD partnered with Violet PR to amplify EV-related news and announcements and raise awareness of business opportunities in the Peach State among corporate executives.

Solution

Violet PR’s campaign secured a wide range of interviews and generated compelling coverage within top-tier and industry-focused media —nationally and internationally — to highlight the state’s EV sector. In addition to distributing crafted media pitches about industry announcements, workforce training programs, and innovation from academic institutions, Violet PR organized multiple media tours to major markets including New York City. 

Thanks to Violet PR’s campaign, Georgia was featured in top-tier media ranging from Reuters, The New York Times, The Wall Street Journal, and Bloomberg. International press coverage was secured in Handelsblatt (Germany), Nikkei Asia (Japan), and Les Echos (France). The media coverage has helped drive further EV corporate investments to the state.

Media Placement Highlights