Allegheny Conference on Community Development

Pittsburgh’s Innovation Press Trip

innovation tour.jpg

 

[slide-left]Challenge

Pittsburgh’s Allegheny Conference on Community Development wanted to attract national journalists for a three-day group press trip in October 2018. The goal was to build this former steel town’s reputation as a destination for technology, artificial intelligence and biotech innovation.[/slide-left]

 

[slide-left]Solution

Violet PR recruited six top-tier reporters for the Pittsburgh tour, from outlets including Fast Company, Forbes, VentureBeat, ZDNet / CBS Interactive, POLITICO and MedTech Insight, and counseled on the itinerary, which included stops at Robotics Row, Oculus’ Reality Lab and Carnegie Mellon’s Robotic Institute.[/slide-left]

[fade]

To date, the coverage has resulted in more than

55 MILLION
impressions

In publications like:

VentureBeat | Politico | ZDNet | MedTech Insights

[/fade]
innovation tour.jpg
 
 

want to see more?