Pittsburgh International Airport

$1B Design Unveil

Gensler_PittsburghAirport_Departure_021319.png

 

[slide-left]Challenge

The Pittsburgh International Airport (PIT) worked with high-profile architects Luis Vidal and Gensler on a sweeping redesign of the city’s airport– a $1.1 billion project that will result in a single, 632,000 SF terminal facility with 51 gates. Pittsburgh aimed to spread the news of the design unveil globally to create excitement among business investors, airline executives and passengers. [/slide-left]

 

[slide-left]Solution

Following a press event at the airport, Violet PR organized a NYC media tour for Airport Authority CEO Christina Cassotis and the architectural team. Violet PR conducted widespread media outreach, securing coverage in top tier outlets, design and development trades and nearly every relevant airport and travel trade publication, including The Associated Press, Bloomberg, USAToday, U.S. News & World Report, The Plain Dealer, The Points Guy, Airport Technology, Travel Weekly, Prism, Interiors + Sources, The Architect’s Newspaper, Apex, Globest, World Airline News and many more.
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More than
60
stories
appeared about the airport design announcement.

These articles have reached an audience of approximately
200M
readers

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