Challenge
As other hyperlocal news organizations like DNAInfo and Gothamist were shutting its doors, Patch was seeing its 15th straight month of profitability. News stories analyzing the scope of local news typically did not mention Patch, regarding the site as another loss to the local news landscape.
Solution
Violet PR worked with the Patch team to highlight the organizations turnaround story in a series of press packages that featured the site’s increased readership, expansion into new territories and intriguing partnerships with global tech companies.
Stories were placed in publications including The New York Times, Ad Age, Observer, Publisher’s Daily, Axios and others boosting Patch’s reputation, readership and exposure.
The news stories placed for Patch reached an audience of over
448 MILLION
READERS
