New Jersey Business Action Center

Elevating expertise at NJBAC

NJ BAC Podcast.jpg

 

[slide-left]Challenge

The New Jersey Business Action Center (NJBAC) offers free, confidential assistance to help NJ businesses with issues ranging from zoning to taxes to hiring. Despite its wealth of resources for entrepreneurs and CEOs, the organization and its services are not well known. [/slide-left]

 

[slide-left]Solution

Through content ideation, editing and promotion, Violet PR developed a series of bylined articles from NJBAC leaders that appeared in news outlets across the state. To engage business owners on social media, Violet PR established the agency’s Twitter channel (@NJ_BAC) in late 2018. Finally, Violet PR conceived a “GetBusiness Answers” podcast series featuring NJBAC experts, launching in 2019. [/slide-left]

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In 2018, NJBAC articles reached an estimated audience of over
200K
readers

Secured
12
features
for the NJ BAC in 2018 in prominent news outlets

Launched the organization’s Twitter handle and gained over
600
followers
in 2018

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