The Motus Theater

Generating national buzz

482075642.jpg

 

[slide-left]Challenge

The Motus Theater in Boulder, CO, needed help generating national buzz about its politically charged show titled, “Do You Know Who I Am,” a production that highlights the struggles of undocumented immigrants on the Mexico  – U.S. border.[/slide-left]

 

[slide-left]Solution

Partnering with McPherson Strategies, the Violet PR team generated a press package offering video excerpts and still photography from the show and pitched it alongside interview possibilities to publications around the country to spark a national conversation on the immigrant experience.[/slide-left]

[fade]

In total, news coverage for the performance had a reach of nearly
100 MILLION
PEOPLE

appearing in outlets including NPR, Univision, Fast Company, Associated Press, USA Today, MSN and Yahoo News.

A Facebook live stream of the event was broadcasted to more than
11,000
VIEWERS

[/fade]
 
 
 

want to see more?