Idaho Department of Commerce

Select USA Media Relations

Photo Jun 19, 5 07 50 PM (1).jpg

 

[slide-left]Challenge

A delegation of more than two dozen top leaders from Idaho traveled to Washington D.C. for Select USA conferences in 2016-17.  The group, which included the Lt. Governor and Governor, aimed to attract more international investment to the state.[/slide-left]

 

[slide-left]Solution

Violet PR worked to line up interviews for Idaho officials with publications including NPR’s Marketplace, FDI Magazine, McClatchy News, Financial Times, Politico, Kiplinger Washington Letter, Government Executive and Governing to highlight the reasons why the region was prime for further investment. [/slide-left]

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Violet PR’s strategic public relations approach resulted in stories on NPR’s Marketplace Morning Report, Politico, McClatchy DC, the Idaho Statesman, Route 50 and Gray TV, which had a total of more than
60 MILLION
impressions

Japanese reporter, Kenji Shimizu, from Mainichi Newspapers traveled to Idaho to write a feature story on Foreign Direct Investment in the state.

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