Promoting a New Inner City School Program

Social Media Campaign

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[slide-left]Challenge

Violet PR partnered with a global software giant to promote a progressive new inner-city school model that is reforming education in an effort to reach government leaders, media, influencers, corporate partners, and current staff and students.[/slide-left]

 

[slide-left]Solution

Violet PR launched an aggressive Twitter program to increase exposure and brand awareness, developing creative hashtags, interactive influencer campaigns, and creating engaging visuals / infographics.[/slide-left]

 

[slide-left]Impact

Violet PR increased traffic, engagement and developed loyal fans by creating authentic, original content and targeting influencers.[/slide-left]

 

 

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Reached over
1,500,000
Twitter users
after gaining 6,400+ new followers in the first 12 months of the campaign


2,292
total tweets

(average of 8 tweets per day distributed)


30,000+
profile views


4,000+
mentions

from Twitter influencers

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