Promoting a New Inner City School Program

Social Media Campaign




Violet PR partnered with a global software giant to promote a progressive new inner-city school model that is reforming education in an effort to reach government leaders, media, influencers, corporate partners, and current staff and students.[/slide-left]



Violet PR launched an aggressive Twitter program to increase exposure and brand awareness, developing creative hashtags, interactive influencer campaigns, and creating engaging visuals / infographics.[/slide-left]



Violet PR increased traffic, engagement and developed loyal fans by creating authentic, original content and targeting influencers.[/slide-left]




Reached over
Twitter users
after gaining 6,400+ new followers in the first 12 months of the campaign

total tweets

(average of 8 tweets per day distributed)

profile views


from Twitter influencers


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