Biggins Lacy Shapiro & Co.

STRATEGIC MEDIA PLANNING

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[slide-left]Challenge

Biggins Lacy Shapiro (BLS & Co.), helps the world’s largest corporations identify the best locations and negotiate incentives. BLS & Co. aimed to communicate its advantages to a niche marketplace through traditional / social media campaigns, targeting company executives in specific industries and regions.[/slide-left]

 

[slide-left]Solution

Violet PR works with the BLS & Co. leadership team to develop thought leadership content, place bylined articles in trade magazines around the country, and secure interviews with top-tier media. In addition, Violet PR provides content development services for the firm’s e-newsletter and website.[/slide-left]

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Placed bylined articles from BLS & Co.’s leadership in important outlets including
7×24, Data Center Post, IndustryWeek, Site Selection, Area Development, and Trade & Industry Development.


Arranged interviews with important national and regional business media including
PBS Newshour, The Wall Street Journal, Reuters, Chief Executive magazine, Real Estate Weekly, Globest.com, NJ Biz, and more.

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Jay Biggins accepting NAIOP NJ Industry Service Award

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