Blackbaud Cloud Software

#GivingTuesday SOCIAL CAMPAIGN

Giving Tuesday collage 800x470.jpg

[slide-left]Challenge

Blackbaud (NYSE: BLBK), a leading cloud software company powering social good, wanted its name associated with the growing national movement of #GivingTuesday.[/slide-left]

 

[slide-left]Solution

The Violet PR team, partnering with McPherson Strategies, developed a tactical production plan for Blackbaud in November 2016, setting up a ‘Command Center' at NASDAQ’s Times Square headquarters where Blackbaud analytic experts tracked “#GivingTuesday” donations. On social media, Violet PR worked to profile Blackbaud’s clients and leadership in a series of Facebook Live panels, pairing it with the, ‘#TurnYourTuesday,’ hashtag to promote user engagement. [/slide-left]

[fade]

Blackbaud was featured in
55%
of all coverage
of #GivingTuesday 2016


A total reach exceeding
1 billion people
with the Facebook Live panels


The ‘#TurnYourTuesday’ hashtag garnered more than
49 million
social media impressions

In total, a
62.7%
growth from 2015

Press coverage included the Associated Press, CNN, Good Morning America, Yahoo News, Forbes, The NonProfit Times and Observer.

[/fade]
 
 

want to see more?