Blackbaud Cloud Software


Giving Tuesday collage 800x470.jpg


Blackbaud (NYSE: BLBK), a leading cloud software company powering social good, wanted its name associated with the growing national movement of #GivingTuesday.[/slide-left]



The Violet PR team, partnering with McPherson Strategies, developed a tactical production plan for Blackbaud in November 2016, setting up a ‘Command Center' at NASDAQ’s Times Square headquarters where Blackbaud analytic experts tracked “#GivingTuesday” donations. On social media, Violet PR worked to profile Blackbaud’s clients and leadership in a series of Facebook Live panels, pairing it with the, ‘#TurnYourTuesday,’ hashtag to promote user engagement. [/slide-left]


Blackbaud was featured in
of all coverage
of #GivingTuesday 2016

A total reach exceeding
1 billion people
with the Facebook Live panels

The ‘#TurnYourTuesday’ hashtag garnered more than
49 million
social media impressions

In total, a
growth from 2015

Press coverage included the Associated Press, CNN, Good Morning America, Yahoo News, Forbes, The NonProfit Times and Observer.


want to see more?